An open and transparent platform: the code base of the operating system is auditable by customers and third parties for security and data protection purposes. 

Privacy-by-Design as a principle: direct access to deactivate any sensitive sensor or technology, and the ability to use the device completely offline. 

A clear business model: our revenues are made out of the hardware and the appstore. No data harvesting and monetisation attached.  

Click here for a full description of our approach.